Better goodbyes with Pure Cremation. Direct cremation is an affordable alternative to a traditional funeral that separates the committal and the ceremony. The body is cremated without any service at the crematorium, and usually without mourners present. Choosing direct cremation gives you the freedom to create a farewell that truly reflects the life that has been lived – and Pure Cremation serves thousands of families each year who create a more personal and more affordable celebration of life events. The fully-guaranteed Pure Cremation Funeral Plan is a great way to take control over the style and cost of your send-off while protecting your family from all the worry of arranging and paying for a funeral. Talk to our friendly team about the payment options and inspiring stories.